Can transparent cabinets really stimulate purchasing desire? Analysis of the "visual temptation" rule of cosmetics display

Consumer psychology logic of visual transparency
Reducing decision-making costs
The 90%+ light transmittance of the cosmetics display cabinet allows the product to be seen at a glance. Customers can intuitively obtain the information they want without opening the cabinet door, which is in line with the principle of reducing operation steps and improving efficiency in "Fitz's Law". Experiments show that customers in transparent display areas stay 40% longer than in closed cabinets, and the purchase conversion rate increases by 23%.
The transparent cabinet simulates the "window effect" and creates a visual sense of hierarchy through product color (such as lipstick color gradient arrangement) and light refraction (such as LED cold light to enhance the metallic texture). Studies have shown that displaying lipsticks in the order of the color wheel can increase the color trial rate by 58%.

Visual guidance rules of display structure
Golden triangle rule
Place the main product in the "golden sight area" (20° below the average adult horizon) of 80-150cm in the height of the cosmetics display cabinet, and enhance the three-dimensional sense with a 45° tilted table. For example, the tilted display of eyeshadow palettes has a 37% higher trial rate than flat display.
Dynamic white space and dense contrast
Retain 30% of the blank area on each shelf (such as placing green plants or art ornaments) to avoid visual fatigue;
Hot-selling products are displayed in a "honeycomb-like dense display" (such as a 6×6 matrix of facial masks) to stimulate purchases using the herd mentality.