From display to transaction, the hidden marketing power of cosmetic display cabinets

Cosmetic display cabinets are not only used to display cosmetics, but also serve as silent salespeople for brands. A well-designed display cabinet can extend customer stay time, stimulate purchasing desire, increase brand premium, and even allow consumers to place orders independently without a shopping guide.

1. Visual stimulation
Lighting magic:
Cold white light (5000K): Suitable for foundation and concealer, highlighting the true color number.
Warm yellow light (3000K): Creates a warm feeling and enhances the luxury experience of perfume and lipstick.
Dynamic lighting: Gradient or breathing lighting effects attract attention (such as limited edition areas).
Application of color psychology:
Black/gold cabinet: Conveys high-end positioning.
Pink/macaron color: Attracts young women.

2. Display plan
(1). Golden sight line rule
Eye level (120-150cm): Place high-profit new products or hot items.
Reachable area (70-110cm): Place best-selling products to reduce customers' bending over/standing on tiptoe. Bottom layer (<70cm): Store large-capacity products or promotional sets. 
(2) Related display Scenario combination: "Morning C and Night A" skin care set + usage step card. Lipstick + nail polish of the same color (increase customer unit price by 20%). Pre-placement of trial packs: Open trial packs have a sales volume 3 times higher than closed displays. 

3. Interactive experience: From "seeing" to "buying" 
(1). Zero threshold trial design Rotating display stand: Customers can easily pick up all color numbers . Magnetic trial packs: Avoid confusion and keep the counter tidy. 
(2). Intelligent technology support AR virtual makeup trial: Customers can scan the code to try the color on their face. RFID sensing: Pick up the product and automatically play the video introduction. Data: The average stay time at the counter with AR makeup trial is extended by 2.5 minutes. 

4. Data-Driven Hidden Optimization Points
（1）. Traffic Flow Design
"U-shaped" layout: Force customers to pass through the featured area.
Right-handedness: 70% of consumers tend to walk to the right, so popular products should be placed on the right.
（2）. Scent Marketing
Pair fragrance cabinets with fragrances from the same series to enhance olfactory memory and increase repurchase rates.
（3）. Utilizing Loss Aversion
Markets like "Limited Edition, Only X pieces left" or "Celebrity Style" create a sense of urgency.