A must-see for opening a beauty store! Layout and space optimization of cosmetics display cabinets

In today's fiercely competitive beauty industry, the display method of the store directly affects the customer's shopping experience and purchasing decisions. A scientific and reasonable layout of cosmetics display cabinets can not only enhance the brand image, but also maximize the use of space and increase sales.

1. Principles of cosmetics display cabinet layout

• Traffic line design: guide customers to walk naturally

"U-shaped" traffic line: let customers circle the store along the main channel to ensure that all key areas are browsed.

Avoid dead corners: reduce narrow or closed spaces to ensure that every corner can attract customers to stay.

Put the main product in the golden position: the entrance and the cash register are the focus of sight, suitable for displaying hot or new products.

• Zoning display: divided by function or category

Skin care area: classified by efficacy (moisturizing, anti-aging, whitening) or brand, with trial packs.

Makeup area: displayed by product type (lipstick, eye shadow, foundation), equipped with mirrors and trial tools.

Promotion area: set up in the middle or back of the store, use discount labels to attract customers to browse in depth.

• Visual hierarchy: high and low, highlight the key points

"Pyramid" display method: high cabinets for high-end products, island cabinets for best-selling products, low cabinets for affordable or small samples.

Color matching: products of the same color are displayed together, or adjusted according to seasonal themes (such as refreshing blue and green in summer).

2. Layout plans for different store types

Small beauty store (<30㎡)

Wall-side layout: use the wall as an embedded display cabinet to save space.

Rotating cabinet: can display products 360° and increase the display surface.

Mirror design: enhance the sense of space and avoid depression.

Medium-sized beauty store (30-80㎡)

Brand area: set up independent display cabinets for well-known brands to enhance trust.

Experience area: add trial tables or beauty equipment to extend customer stay time.

Large-scale beauty and cosmetics stores (>80㎡)

Scenario-based display: Arrange according to themes such as "skin care ritual" and "party makeup" to create an immersive feeling.

Digital interactive screen: Provide product query, virtual makeup trial and other functions.

3. 5 practical tips for space optimization

• Flexible use of lighting

Key lighting: Use spotlights to highlight high-priced products (light efficiency brightness increased by 30%).

Natural light supplement: Avoid color difference, especially in the makeup area.

• Utilize vertical space

Wall cabinets + shelves: Store inventory or display gift boxes, and place frequently purchased items on the lower layer.

Hanging display: such as lipstick racks and trial pack hooks.

• Hidden storage

Drawers are set at the bottom of the display cabinet to store spare products or tools.

Make a storage cabinet behind the cash register to keep the counter clean.

• Seasonal adjustment

Add theme decorations during festivals (such as Christmas gift box piles).

Move sunscreen products to the entrance in summer.

• Take safety and convenience into consideration

The width of the passage should be ≥80cm, which is convenient for multiple people to pass through.

Fragile items (glass bottles) should be placed in a place where customers are not likely to bump into them.

4. Common mistakes and solutions

 Error 1: Over-filled display

→ Solution: Leave 20% blank area to avoid visual fatigue.

Error 2: Missing trial packs

→ Solution: Each cosmetics category is equipped with 1-2 trial packs and a "Welcome to try" label is attached.

Error 3: Unclear price tags

→ Solution: Use a unified price tag design and highlight the promotional price in red.