Why do high-end jewelry brands choose customized display cabinets?

Four core functions of jewelry display cabinets

• Product value amplifier

Optical optimization: Through the reflection of light at a specific angle, the fire of diamonds can be increased by more than 30%

Background control: Dark velvet substrate can significantly improve the clarity of colorless diamonds (VS-level vision can reach VVS effect)

• Brand image carrier

The saddle stitching design of Hermès jewelry counter forms a visual linkage with its leather goods DNA

The Pantone color number error of Tiffany blue display cabinet is strictly controlled within ±0.5%

• Safety protection system

Explosion-proof glass can withstand 20 joules of impact (equivalent to a 1kg iron ball falling 3 meters)

Swiss UBS bank-level locks, anti-technical opening time> 400 minutes

• Sales conversion engine

The 35° golden viewing angle designed according to human factors engineering increases the customer trial rate by 40%

The curve guidance of Bulgari's snake-shaped display cabinet allows customers to extend their movement line stay time by 90 seconds

Five major promotion mechanisms of display cabinets for jewelry sales

Value suggestion

The display cabinet using aviation aluminum increases customers’ product valuation by an average of 28%

Behavior guidance

The curved counter design allows customers to move clockwise, and the number of items passed by increases by 5

Trust building

The visible temperature and humidity display increases customers’ trust in the authenticity of jewelry by 33%

Professional Cleaning and Maintenance Guide

1. Daily cleaning process

2. Key points for deep maintenance

Lighting system: Use a illuminance meter to check every 6 months. If the light decay exceeds 15%, the LED module needs to be replaced

Sealing strip: Check quarterly. If the aging deformation exceeds 0.5mm, replace it immediately

Hinge lubrication: Use watch-grade lubricant once a quarter

3. Taboos

Ammonia-based cleaners are prohibited (corrosion of the coating layer)

Do not scratch the anti-glare coating with hard objects

Avoid sudden temperature differences > 10℃ (to prevent glass stress cracking)