Why is the display cabinet the "second salesperson" of a jewelry store?

1. Silent sales language
The jewelry display cabinet is a complete visual communication system. According to retail psychology research, the impression formed by customers within 7 seconds after entering the store will determine 80% of their purchase intention. The display cabinet is the main shaper of the key impression. Color psychology also plays an important role in the design of display cabinets. A well-designed display cabinet will use some color principles to inadvertently guide customer emotions and create a desire to buy.
Lighting design is one of the "languages" of the display cabinet. Professional jewelry lighting uses LED light sources with a color temperature of 3000-4000K, and the color rendering index (CRI) can reach more than 95, ensuring that the fire of diamonds and the color of colored gemstones are truly displayed. This professional lighting is equivalent to silently telling customers how dazzling the jewelry is and stimulating customers' desire to buy.

2. Design of jewelry display cabinets in different scenarios
Compared with traditional salesmen, jewelry display cabinets have irreplaceable and sustainable advantages. It does not need to rest, will not get tired, and can maintain a consistent professional display state.

The material display function is an important manifestation of the display cabinet as a "product expert". For different jewelry categories, the display cabinet will adopt a specific design:
Diamond area: equipped with multiple light sources and black velvet substrate to highlight the fire
Emerald exhibition area: set up a natural light simulation system to restore the true color
Gold counter: use warm light to enhance the metal texture

3. Combination of space planning and consumer psychology
Visual focus planning is the core of the display cabinet:
Product booths are set up at the entrance to attract customers to stop; best-selling series are arranged on both sides of the main channel to create repeated exposure; promotional products are placed near the cashier area to stimulate customers to make the final decision.
The height design of the display cabinet also hides mysteries. According to ergonomics, a good visual range is between 110-170cm from the ground. This "golden area" usually displays high-profit products. The height of children's sight (80-110cm) is suitable for placing fashion series to attract family consumers.